KAIZUYA CO.,LTD.
Main business : Renowned Japanese food company primarily specialized in the production and sale of Himi Udon, a traditional, high-quality, hand-stretched noodle.
Consulting information
Type of Consulting
Period
Overseas Business Research
6 months
The background of consultation
Background of the project
As domestic demand has been declining, we began considering expanding our sales channels overseas. During this time, we observed one of our business partners developing its operations in Thailand, which led us to believe that there could be strong demand in the Thai market. As a result, we decided to pursue the development of sales channels in Thailand.
Why Our Client Chose CC Innovation
As we had previously participated in overseas business matching events organized during our time with Hokkokubank, we were already familiar with CCI.
While other companies offered overseas support on a business-trip basis, we found CCI’s local presence in Thailand particularly attractive, as they have staff based there who can provide on-the-ground support. For this reason, we decided to request their assistance.
Support Menu
Support Point
Target selection and lead listing
Creation of product and service leaflets in the local language
Individual outreach and repeated feedback through the PDCA cycle
Previously, we conducted business negotiations overseas on a business-trip basis, mainly with Japanese restaurants. However, we felt that focusing only on Japanese restaurants had its limitations.
This time, the greatest benefit was that the local staff of Thai CCI carried out activities on the ground, enabling us to build a local network. We strongly felt that local expertise and connections are essential to expanding sales channels in Thailand.
In addition, gaining insight into local ways of thinking and having the opportunity to engage in discussions with local professionals has been a valuable asset for us.
Kaizuya Co., Ltd. Mr. Kaizu, President